Reputation, a company’s major asset, has no countable value but is nevertheless one of the company’s essential components. Intangible and vulnerable, it can, for example, affect sales volumes. Reputation is conceived across the board as it affects all an organisation’s internal structures and also in terms of the surrounding environment as it includes external factors, essential for the company to work properly.
A company must keep an eye on its digital identity security. It is therefore strategic to identify negative noise and attempt to alleviate its effects.